Businesses marketing crypto assets to U.K. consumers will have to abide by stricter advertising rules presented by the country’s financial watchdog. These include prohibiting ‘refer a friend’ bonuses for the industry as well as introducing a cooling-off period for first time investors.
Regulator Clamps Down on Crypto Ads, Wants to Make Risks Clearer to British Buyers in Marketing
The U.K.’s Financial Conduct Authority (FCA) announced on Thursday new regulations for the advertising of crypto assets to the public. Under the tougher rules, crypto firms must ensure that British investors have “appropriate knowledge and experience to invest in crypto” and are duly warned by promoters about associated risks.
The measures include banning ‘refer a friend’ bonuses, a marketing policy quite popular in the crypto space. The FCA also requires companies advertising crypto assets to U.K. consumers to introduce a cooling-off period for first time investors from Oct. 8, 2023.
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