Amazon is testing a beta version of an advertising image generator based on artificial intelligence, aimed at improving the visual appeal of product ads and increasing engagement by integrating products with life situations. The tool is user-friendly and requires no technical expertise, and can potentially increase click-through rates by 40%. Amazon CEO Andy Jassy highlights the importance of generative artificial intelligence  in future plans.

• Amazon’s AI tool promises to give advertising a visual boost.
• An image generator based on artificial intelligence is a breakthrough technology that Amazon is beta testing for its ads.
• Amazon believes that advertising can significantly increase engagement by integrating products with living conditions.
• The generator has been designed to be user-friendly.

An image generator based on artificial intelligence is a breakthrough technology that Amazon is beta testing for its ads. Using this app, it is possible to improve the visual appeal of merchandise adverts and get rid of boring product images on a boring background.

Increasing the effectiveness of advertising

With the new tool, the e-commerce giant hopes to remove the obstacles to creativity that companies often face. Amazon considers that advertising can significantly increase engagement by integrating products with life situations. Indeed, a 40% increase in click-through rates can result from this kind of contextual imagery.

While the use of regular product images has historically been the only option available to many companies, Amazon’s offering promises a dynamic shift in this regard. According to research conducted by the company, lifestyle photos have the ability to attract users and encourage them to interact.

User-friendly design for all users

All of Amazon’s tools are designed with the user in mind, so they can be used by more than just technology enthusiasts. Advertisers, including those without access to specialised design resources, can use them because they have been created with ease of use in mind. Advertisers need only enter a query, and artificial intelligence quickly generates various image possibilities. However, as with many artificial intelligence systems, there can sometimes be anomalies. For example, The Verge reported that an image generated by the AI showed a fork strangely placed next to a toaster.

However, most of the images created easily fit standard product visualisations on the Amazon platform. The company has always been involved in generative artificial intelligence. In the past, it has used artificial intelligence to help sellers create accurate product descriptions.

Amazon CEO Andy Jassy has clearly emphasised the company’s commitment to developing generative artificial intelligence. During a recent phone call on financial results, he flagged its crucial importance to Amazon’s future initiatives.