In his annual message to the community, YouTube CEO Neal Mohan outlined the platform’s four main goals for 2024. According to the letter, YouTube will focus on artificial intelligence (AI), short films, creative industries and home entertainment on the platform.

• Neal Mohan emphasises the importance of artificial intelligence in content creation and artistic expression, especially for YouTube Shorts.
• YouTube is currently developing artificial intelligence features to support creators, including Dream Screen and Music AI Incubator.
• The service plans to release more artificial intelligence features to level the playing field and inspire more video creators.
• The CEO emphasises the importance of YouTube Shorts as the most accessible option for content creation.
• YouTube wants to protect the economic interests of creators more strongly and improve the monetisation of content.

The CEO emphasises the value of artificial intelligence (AI) in facilitating content creation and encouraging artistic expression, particularly in the context of YouTube Shorts.

YouTube is developing artificial intelligence features to support creators.

YouTube’s artificial intelligence features will enable more video creators to produce and distribute their work. One of these features is Dream Screen, which uses generative artificial intelligence to create a variety of backgrounds for short films. Music AI Incubator is another initiative that uses artificial intelligence to speed up the process of music production. Dream Track is particularly noteworthy because it allows users to create their own music with simple instructions.

It has been revealed that YouTube plans to develop and release more artificial intelligence features to level the playing field and inspire more people to create videos. As YouTube Shorts are the most accessible option for anyone who wants to start creating content, they will be at the centre of the effort.

The CEO explained that an average of 70 billion short films are viewed on YouTube every day. In addition, the number of channels producing and uploading short films has increased by 50% over the year. Therefore, the platform will utilise artificial intelligence to help everyone produce quality content and expand their creative expression.

In his message, Mohan recognised YouTube creators as “next generation studios”. He praised their creative storytelling and their role in transforming the entertainment sector. In 2024, YouTube will work to ensure that creators are recognised and valued in the industry.

YouTube will also strive to protect the economic situation of creators and improve the monetisation of content providers. It will be interesting to see how the company will improve the home viewing experience and subscription offerings.