On October 5, the youth fashion and retail brand Pacsun announced the company is now accepting cryptocurrencies via Bitpay’s payment services. Pacsun says the company has a youthful audience that is “very tech-oriented” and the firm has seen an “increasing desire towards cryptocurrency.”
Pacific Sunwear of California Goes Crypto
The American retail clothing brand, Pacific Sunwear of California, LLC, otherwise known as Pacsun, is now supporting crypto-asset acceptance. Founded in 1982, Pacsun has roughly 400 stores in all 50 states and in Puerto Rico.
The company has partnered with the crypto payments firm Bitpay and disclosed it will accept 11 different crypto assets including bitcoin (BTC), bitcoin cash (BCH), ethereum (ETH), wrapped bitcoin (WBTC), dogecoin (DOGE), and litecoin (LTC). Five different stablecoins pegged to the U.S. dollar will also be accepted by Pacsun.
“With digital sales doubling since last year, we understand the continued importance of creating an exc
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