When Dreamfield, a new platform to connect college athletes with companies for endorsement opportunities, centered its entire splashy rollout on July 1 around NFTs featuring its two quarterback co-founders, the timing might have looked late.
The media had already declared NFTs dead in the first week of June, when the New York Post, Gizmodo, Hypebeast, and Quartz, among many other sites, all gleefully reported that sales of blockchain-based collectibles had peaked in May. NFL players like Rob Gronkowski, Vernon Davis, and the Manning brothers already made their NFT money back in March and April.
But now NFTs, tokens that function as proofs of ownership in digital items, are suddenly roaring back. NFT marketplace OpenSea says it processed $95 million worth of NFT sales last weekend alone; OpenSea had $21 million in sales volume in all of 2020. The average price point for a CryptoPunk (an ancient, high-value NFT series of unique pixellated faces) skyrocketed 53% in the past week to $1
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