Yizhiji, a Sino-French cosmetics brand will use the VeChain blockchain to authenticate cosmetic items.
The first product will be a lipstick equipped with an NFC smart tag to access the stored data on VeChainThor.
The VeChain Foundation has announced a new partnership with Chinese-French startup Yizhiji. Under the collaboration, the partners have set out to help “build a vertical digital brand” in China by “empowering” consumers with a new product backed by blockchain technology. The VeChain Foundation stated via its Twitter handle:
At VeChain, we focus on unleashing the power of blockchain in the real economy. Discover how Yizhiji, the Chinese-French cosmetics brand, uses VeChain blockchain to authenticate items and create a unique connection between owner, brand and product.
Yizhiji’s first product, which will launch in the first quarter of 2021 with a program on Chinese chat and payment processing app WeChat, will be a lipstick equipped with an NFC smart tag that s
