FIFA and Upland have agreed a multi-year partnership beginning with the 2022 World Cup in Qatar.
The partnership
The partnership between FIFA and Upland was announced on Wednesday, and will begin with this year’s World Cup in Qatar. This is a first of its kind partnership that will enable football fans from around the world to take part in a gamified Web3 metaverse experience.
The agreement will allow the Upland community together with football fans worldwide to collect FIFA digital assets which will include video highlights from the games.
Education
Educating fans on the possibilities of Web3 is one of the main thrusts of the partnership. A broad range of activities will be hosted on the Upland platform to this end, and will take place as tournaments happen. The activities will educate the fans as they support their national football teams.
The Upland platform currently has the largest metaverse which is mapped to the real world, and has more than 3 million registered accounts.
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