The UK Financial Conduct Authority (FCA) issued guidelines warning firms and “finfluencers” to keep their social media post in line with the law.
The UK’s Financial Conduct Authority has issued “guidance” for firms and influencers of memes, reels and gaming streams promoting financial services.
UK Financial Watchdog Warns Influencers That Could Be Sharing Misleading Advice
The UK’s financial watchdog, the Financial Conduct Authority (FCA), warned financial influencers, or “finfluencers”, who may share misleading advice online regarding tips about popular meme coins.
In a statement issued on Tuesday, the FCA said all advice “must be fair, clear and not misleading.” The regulator went on to say, “…meaning they must have balance and carry the right risk warnings so people can make well-informed financial decisions.”
Social media has become a powerful marketing tool and a key element to a firm’s marketing strategies, but it is also widely use
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