ByteDance, the company behind the trending short videos application, TikTok is working towards challenging Zukerburg’s Meta Universe in the up-and-coming metaverse industry. According to an announcement from ByteDance earlier this month, the company has begun to establish manifold changes, starting from laying down formal structures that will distinguish categories of employees based on their departments. This restructure came as an attempt to gain global recognition in other arenas after achieving exceptional success with TikTok.
Is ByteDance Following Facebook’s former growth strategy to Replace it?
While TikTok has established its dominance in the short video applications sphere, however, ByteDance has greater ambitions, one of which is to overpower former Facebook, and now Meta platform and take its place on the throne of Web3. ByteDance plans to continue building upon TikTok’s revenue-generating capabilities, and at the same time, use that success to expand into the Western
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