Pre-orders for the Vision Pro headset began earlier this month, and Apple is expected to launch the device on 2 February. Apple has sold more headsets than expected based on pre-orders, and the closer it gets to release, the higher the expectations. Meta has been active in the AR/VR market for some time with its Quest product line and sees Vision Pro as a potential competitor. With Vision Pro, Meta hopes to revitalise its efforts in the metaverse and become the “Android” of the AR/VR world. Meta is convinced that Vision Pro will validate its current business and attract more customers.

• With the Vision Pro headset, Meta aims to become the Android of the AR/VR industry.
• Pre-orders for the Vision Pro headset began earlier this month, and the Apple release is scheduled for 2 February.
• Meta, with its Quest product line, sees the Vision Pro as a potential competitor.
• The Vision Pro is expected to validate Meta’s current business and attract more customers.
• The price of $3499 is still uncertain, but developers will need time to create suitable use cases and adapt to the new technology.
• Meta expects Vision Pro to strengthen its efforts in the $50bn Metaverse.
• With little competition, Meta is operating independently in the AR/VR space.
• Mark Zuckerberg believes that Apple’s entry into the AR/VR space can validate the company and attract more customers.
• Meta’s efforts in the field of blended reality are already being influenced by the Vision Pro headset, which will soon be launched on the market.

Although there is already initial speculation, it is not yet known how the industry will view the Vision Pro in terms of use case. Although Apple’s Vision Pro costs significantly more than Meta’s Quest line, more affordable options are being developed to simplify the product line. The market has yet to reach a consensus on whether the $3499 price is appropriate given the device’s utility.

Keep in mind that the headset is still in its infancy and it will take some time for programmers and users to develop suitable use cases and become accustomed to the new technology.

According to reports in the Wall Street Journal, people familiar with the matter say Meta expects Vision Pro to boost and accelerate its $50 billion metaverse ventures. Vision Pro from Apple would put a lot of pressure on the Meta Quest line, and with increased competition could come new opportunities for customers. Each company will take on its competitors and offer a unique set of features to customers. This will improve the user experience and provide more variety.

With little or no competition to date, Meta is alone in the AR/VR space and aims to become the Android in this space. Potential buyers of the Vision Pro should take a look at the Quest series. According to Mark Zuckerberg, Apple’s entry into the AR/VR sector could validate the company and attract more customers.

Without Android, the iPhone and the Vision Pro headset might be the only smartphone on the market. Apple will continue to compete with Meta in the AR/VR space until new opportunities arise. However, much depends on how developers view the two offerings. Apple is developing more affordable headset models, so the competition between the two companies will only get tougher in the future.

It’s clear that Meta, which is looking to further its blended reality endeavours, has already been influenced by the Vision Pro headset ahead of its launch. As previously mentioned, it is unclear how the market will react to the Vision Pro headset given its benefits compared to its high price.