In a surprising move, the upcoming Super Bowl LVIII is set to showcase a lineup of commercials that veer away from the tech-focused ads that have dominated recent years. Instead, viewers can expect a return to traditional themes of amusement and comedy during the highly anticipated event where the Kansas City Chiefs will face off against the San Francisco 49ers on February 11.
Renowned companies such as BMW, DoorDash, Budweiser, State Farm, and Oreo have secured slots for the big game, opting to tap into the broader appeal of traditional Super Bowl ad themes.
Super Bowl: Tech Exit, Brands Persist
This shift marks a departure from the sporadic presence of emerging technology sectors like cryptocurrency and artificial intelligence in previous years, except for 2023.
The decision to move away from the tech-heavy ads reflects not only the desire to entertain but also the rising costs associated with the Super Bowl. Estimates project that companies may need to shell out a staggering $7 mill
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