The American multinational chain of coffeehouses – Starbucks – launched its blockchain-based loyalty program, called Starbucks Odyssey, to its first group of US beta testers.
The effort is an extension of the company’s existing project – Starbucks Rewards – and includes coffee-themed NFTs that relate to real-world experiences.
The entity displayed its intentions to hop on the NFT and Web3 bandwagon earlier this year by introducing the Starbucks Odyssey program.
The initiative, which is now live, offers customers a chance to engage in activities called “Journeys,” which allow members to earn NFTs. Starbucks Odyssey is based on Polygon and is currently available only to US beta testers.
The “Journeys” advertise the Starbucks brand and educate clients about coffee and the firm’s history. They include various activities like playing puzzles, watching videos, or taking quizzes.
“Starbucks Odyssey members can earn and purchase digital collectible Stamps (NFTs), accumula
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