Square Enix Needs To Focus More on Marketing Than Games

Square Enix Needs To Focus More on Marketing Than Games

1
Square Enix’s financial performance dipped by six percent in 2022.
2
The company plans to focus on “carefully selected” titles that may appeal to a global audience.
Japanese video gaming company Square Enix is likely to publish fewer games in the future. The organization has been busy with blockchain and non-fungible tokens (NFTs) alongside traditional gaming. The news comes as their president Takashi Kiryu, who replaced Yosuke Matsude in March 2023, confirmed this in an investors’ call which went public this week.
More Money For Promoting Games
Video game website and blog Kotaku reports that unlike blockchain stan Yosuke Matsude, Takashi Kiryu is focused on artificial intelligence (AI). It was recently revealed that Square Enix’s 4v4 shooter game Foamstars, which the users have compared to a third person shooter Splatoon, used AI generated art.
Kiryu told investors that the company is lagging in terms of marketing. He says, “not only is co

Czytaj więcej

We współpracy z: https://www.thecoinrepublic.com/2024/01/20/square-enix-needs-to-focus-more-on-marketing-than-games/

Total
0
Shares
Dodaj komentarz

Podobne Wpisy