Samsung is globally popular for its wide varieties of electronic products and the leader of the mobile and smartphone market. Recently the company announced that it is going to invest a sum of $35 million in metaverse related programs.
Samsung announced that the company is planning to invest $35 million in metaverse initiatives directed at latam customers.
Anita Caerols, director of marketing and corporate citizenship of Samsung Electronics Chile explained the motive behind this virtual reality push for the company.
Anita stated “ At Samsung we believe that the metaverse is a concrete commitment to connect with young consumers. That is why we are investing more than US$35 million in initiatives that cover all of Latam.”
Although Anita assumes that fully immersive platforms are an element of the future of marketing and that for digital natives, the current metaverse is a natural extension of social media platforms, making it a sensible field for Samsung to explore.
The reaso
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