For the first time in history, a cryptocurrency firm has used blockchain technology to select an athlete for a brand ambassador sponsorship deal.
According to a press release sent to CryptoPotato, the Polkadot community just passed a vote to sponsor IndyCar racing star Conor Daly as Polkadot brand ambassador for the upcoming Indianapolis 500, an annual automobile race held at Indianapolis Motor Speedway.
Daly as Polkadot’s Indy 500 Ambassador
The Indy 500 race is slated for May 26, and the tournament will mark the beginning of a year-long collaboration between Polkadot and Daly. The deal will extend beyond the racetrack as Polkadot will host interactive community events and digital initiatives to engage Daly’s fans and introduce them to the cross-chain network.
The proposal that selected Daly as Polkadot’s brand ambassador passed with a 95.8% vote, representing a shift from traditional sponsorship methods, where negotiations are made behind closed doors. Polkadot said its decentr
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