The Polkadot community is exploring a substantial $8.8 million sponsorship opportunity with Lionel Messi’s Inter Miami Football Club.
This move aims to capitalize on the football club’s extensive global reach and exposure while strategically showcasing the capabilities of the Polkadot ecosystem.
Moreover, it represents the latest strategic effort by the Polkadot community toward elevating the blockchain network’s visibility beyond the crypto industry through sports-related marketing endeavors.
The David Beckham-owned club is a powerhouse within the American soccer league, boasting one of the most prominent social media presences among sports teams in the United States. Interestingly, after signing several high-profile players, including Sergio Busquets, Jordi Alba, Lionel Messi, and Luis Suárez, the football club garnered significant public attention.
Training kit sponsorship
The proposal showed that the sponsorship would span the 2024 and 2025 seasons, featuring the blockchain
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