According to her company, the Roblox destination created by Paris Hilton received a comparable level of attention as a $60 Million advertising campaign.
Paris Hilton’s latest Roblox creation, “Slivingland,” has attracted over 3.2 Million users since its launch in August 2023. This has resulted in a media ad equivalency of $60 Million, according to a report co-authored by Hilton’s 11:11 Media and Research think tank Geeiq.
Story Began Last Year
In August last year, crypto media pages covered the launch of ‘Slivingland’, a Roblox experience introduced by Paris Hilton to promote her music, fashion, and other ventures.
Recently, 11:11 Media, Hilton’s partner in the project, in collaboration with Geeiq, a research firm, published a report on the experience. This report included various statistics.
The report stated that As of February 2024, it has welcomed over 3.4 million visitors. Furthermore, Paris Hilton’s Slivingland debut in August 2023 generated a signifi
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