Paradigm, the crypto investment firm led by Fred Ehrsam and Matt Huang, has made a string of key hires as it looks to build a business that goes far beyond simply picking winning investments.
The firm, which has backed startups from Uniswap to BlockFi to Fireblocks, is known for being one of the largest funds in the space with billions of dollars under management, according to a source. In recent months, the firm has hired a number of executives to lead new initiatives as it looks to differentiate itself from competitive venture capital firms, according to chief operating officer Alana Palmedo. 
The new hires include veteran technology communications professional Jim Prosser, who formerly worked at public relations agency Edleman. Prosser also held top communication spots at Twitter and SoFi. Reena Jashnani-Slusarz, recently joined as Paradigm’s new general counsel, stepping into the position previously held by Gus Coldebella. Meanwhile, Coldebella has taken on a new position as chi

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