Coinspeaker
Nike’s .SWOOSH Taps Online Game Fortnite to Offer ‘Airphoria’ Virtual Experience to Users
Nike‘s Web 3.0 marketplace .SWOOSH has announced a new partnership with Epic Games’ popular online video game Fortnite. The partnership, tagged “Airphoria”, will be focused mainly on offering game players a virtual experience where they get to be rewarded with digital sneakers for their time on the game.
Nike .SWOOSH to Leverage Fortnite’s Massive Audience
Interestingly, the new partnership will also expose .SWOOSH to Fortnite’s massive gaming community of users. To put that into perspective, Fortnite has seen over 240 million users within the last 30 days alone.
Per the announcement, however, Airphoria is live and Fortnite players can tap into it from now until June 27. This means that within the period, Fortnite players who visit the virtual Air-Max-themed island for at least 10 minutes will get an Air Max 1 ’86 Back Bling digital sneaker within the game.
Furtherm
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