Nike has filed to trademark its brand for virtual and downloadable goods, per Bloomberg.
On October 27, the sportswear colossus filed four requests with the U.S. Patent and Trademark Office. The filings reportedly list a variety of digital goods including headwear, eyewear, bags, backpacks, and sports equipment.
What’s more, the filings are based on an intent-to-use basis, which means the patents themselves won’t actually be finalized until Nike makes commercial use of them.
The news comes amid Facebook’s (now Meta’s) rebrand and embrace of the metaverse, a persistent virtual universe where users can interact with each other as digital avatars. These virtual environments can be used for social interactions, gaming, or even work.
This is not the first time the sports giant has embraced Web 3 technology.
In 2019, Nike was granted a patent for “cryptographically secured digital assets,” which included “Cryptokicks,” which Yahoo Finance reported as including toke
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