Metaverse Fashion Week demonstrated how brands and designers can further engage with consumers using NFTs.
The Metaverse may be an emerging concept, but the impact that virtual game-like worlds can have on the trillion-dollar retail industry was recently demonstrated during Metaverse Fashion Week (MVFW). This entirely virtual experience was held from March 24–27, 2022, in Decentraland, a decentralized virtual social platform on the Ethereum blockchain. The online event attracted more than 70 brands, artists and designers including big names like Tommy Hilfiger, Estée Lauder, Philipp Plein, Selfridges and Dolce & Gabbana. Gigi Graziosi Casimiro, head of Decentraland’s Metaverse Fashion Week, told Cointelegraph that MVFW is a diverse event aiming to connect physical and digital fashion with traditional brands and new creators:“MVFW is important because it connects many parts of a bigger engine in the fashion industr
We współpracy z: https://cointelegraph.com/news/nft-adoption-tokens-take-the-runway-at-metaverse-fashion-week
