The NFL will now allow teams to seek sponsorships with blockchain companies, but wider restrictions regarding cryptocurrencies that can be exchanged for merchandise or experiences remain, according to a memo obtained by CNBC.
After completing an evaluation of the technology, the league stated it will allow “promotional relationships without undertaking excessive regulator or brand risk” according to the memo. “In this evolving regulatory environment, it remains essential that we proceed carefully when evaluating potential commercial opportunities involving blockchain technologies, and conduct appropriate diligence on all potential partners and their business models.”
Recently, the NFL and players union made a deal with Dapper Labs to create digital video collectibles.
Overall, the NFL spent over $600,000 lobbying the SEC and various government agencies on blockchain technology, according to some reports. There weren’t details provided of the efforts, but the NFL was t
We współpracy z: https://www.theblockcrypto.com/linked/138828/nfl-loosens-rules-around-crypto-company-sponsorships-report?utm_source=rss&utm_medium=rss
