The NBA’s Detroit Pistons made a splash at the trade deadline, securing 2020’s #2 draft pick James Wiseman as part of a 4-team trade. Wiseman had a nice showing in his Pistons’ debut, and now the team is back with a new announcement over the NBA All-Star break, pairing with NFT platform RareCircles for a new digital fan engagement activation.
RareCircles and the Detroit club have launched ‘Pistons RareAccess,’ a new gated fan experience that utilizes NFTs. The move shows a major investment from the team in building fan growth via web3 tools. Let’s take a look at what we know thus far.
Pistons x RareCircles: Early Stages
The NBA has done a great job making the league a year-round spectacle, but undoubtedly the most exciting time is the post-All Star Weekend playoff push for teams from late February until the playoffs kickoff in June.
And while the club is very much in rebuild mode, investing in a young core of high-potential client including the aforementioned James Wiseman
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