The legendary former professional basketball player Michael Jordan and his son Jeffrey Jordan have revealed they are getting into blockchain and Web 3.0 technology, according to an announcement published on December 15. The father and son duo’s first tech venture is called Heir Inc., a platform that aims to connect loyal fans with popular athletes. Furthermore, Jordan’s tech platform aims to launch a token called “heir” built on the Solana blockchain.
Jordan Duo to Launch Heir Platform in 2022, Heir Token to be Built on Solana
Michael Jordan and his son Jeffrey Jordan have announced their first tech product called Heir and the startup recently closed the company’s first $10 million seed round led by Thrive Capital. Furthermore, the seed financing investments for Heir Inc. stemmed from Solana Ventures, Chicago Bulls guard Lonzo Ball, William Wesley the executive vice president and senior basketball adviser for the New York Knicks, and the tech entrepreneur Alexis Ohanian.
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