During these days of CES 2024 in Las Vegas, Mercedes-Benz has presented an exciting range of digital innovations, with the new virtual assistant MBUX at its core.
Among other things, the well-known German automotive brand has also introduced MBUX Collectibles, its first car app featuring NFTs on four wheels.
Mercedes at CES 2024 and MBUX Collectibles: the new car app that allows you to display NFT art galleries
At the Consumer Electronic Show (CES) 2024 in Las Vegas, Mercedes has showcased its digital innovations, with the new MBUX virtual assistant at the center of the CLA Concept electric vehicle.
MBUX uses generative artificial intelligence and advanced 3D graphics that make interactions more natural, intuitive, and personalized. Based on the new Mercedes-Benz operating system (MB.OS), developed internally from scratch, the MBUX virtual assistant paves the way for an extraordinary digital experience.
At the same time, among other innovations, the German automotive brand is brin
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