Meet the Visual Artist Using Algorithms to Make Multi-Million Dollar NFTs

art blocks fidenza nft cropped gID 6

There is no doubt that NFTs are hot. The trading volume of the blockchain-based collectibles surpassed $10.67 billion in the third quarter of 2021, according to DappRadar.
Tyler Hobbs has earned his fair share of that total. Hobbs’ Fidenza collection, spanning 999 unique pieces, has traded for over 37,000 ETH ($151.2 million) to date.
For his next exhibition, Incomplete Control, Hobbs will mint 100 NFTs for a select group of event-goers. And the artist is a big enough draw that the company behind the exhibition is auctioning tickets, or “golden tokens,” to the event starting at 500 ETH a pop.
A graduate of the University of Texas, Hobbs began working as a computer engineer before pursuing art full-time in 2014. But that didn’t mean he left computers totally behind. Hobbs says that since programming was such a big part of his life, he wanted to think of ways to involve it in his artwork. For him, that meant producing “generative artwork,” or art created via an algorithm.
“A piece of adv

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