Masa is launching its ZK-data network and marketplace in hopes of building an open, secure, and incentivized economy for the world’s personal data. The launch is slated for Q1 2024. Masa aims to finally empower people to take back control of their data and be fairly compensated for its use.
Personal data is created at a rapidly growing rate, and with technology further permeating everyone’s daily lives, it will only grow more aggressively. It is estimated that 288 million terabytes of new data is created each day.
Handling this demand requires high-performance blockchain infrastructure to ensure the best experience for Masa users, both data owners and companies interested in using that data. The Masa team worked with AvaCloud to deploy a gasless, self-sovereign Avalanche Subnet, a dedicated, customizable blockchain network, which empowers developers to access and verify high volumes of zero-knowledge encrypted data at a massive scale, at a low cost.
To accelerate adoption of Masa a
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