McDonald’s is ramping up its efforts to appeal to a younger generation of consumers and diversify its customer base by featuring a variety of digital and physical components commemorating the Lunar New Year.
The fastfood chain giant announced a partnership with Chinese YouTuber Karen X Cheng, whose videos have garnered more than 500 million views. The tie-up will see McDonald’s using Cheng’s videos to promote its restaurants and products.
Cheng, a digital storyteller and entrepreneur, has been tapped by the fastfood company to produce a variety of digital and physical components commemorating the event and showing support for the Asian-American and Pacific Islander community.
The campaign includes a commercial using artificial intelligence, a metaverse experience, and an augmented reality filter with artwork by Cheng.
Party In The Metaverse: McDonald’s Brings AI For Lunar New Year
McDonald’s is expected to bring more than just food to life. The company’s goal is to share
We współpracy z: https://bitcoinist.com/mcdonalds-lunar-new-year/
