In a partnership between cryptocurrency and motorsport, leading cryptocurrency exchange Kraken, has announced its partnership with the iconic Formula 1 team, Williams Racing.
As Kraken reported on its blog, these two organizations, each known for their pioneering technology, aim to foster a shared vision for the future of finance and community engagement.
The Kraken logo will be prominently displayed on the halo and rear wing of Williams Racing’s FW45 race car during the Formula 1 Rolex Australian Grand Prix 2023. As part of their commitment to promoting cryptocurrency adoption, the collaboration plans to create unique digital collectible experiences to engage crypto and motorsport communities.
For the first time, holders of select digital collectibles on KrakenNFT can display their NFTs on the Williams Racing car, emphasizing Kraken’s commitment to community engagement.
“Kraken and Williams Racing illustrate the potential that arises from pairing excellence, disruptive performan
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