CryptoSlate Senior Editor Liam “Akiba” Wright recently sat down with Jared Nusinoff, CEO of Mash.com, for an episode of SlateCast to discuss how the company utilizes Bitcoin’s lightning network to empower publishers.
The challenges of content monetization
Nusinoff outlined some of the key challenges publishers face when trying to monetize online content. While subscriptions work for some publishers, many cannot support subscription models. And while advertising remains an option, ad rates continue to decline even as more time is spent online. This has sparked “subscription fatigue” among users.
“There wasn’t really a business model that made sense,” Nusinoff said. “You couldn’t charge for [some online content], even though it was super valuable, highly informative.”
How Mash aims to solve these challenges
This is where Mash comes in. The company, founded over two years ago, aims to help publishers “grow their business, take power back from the platforms and buil
We współpracy z: https://cryptoslate.com/podcasts/how-mash-com-ignites-online-monetization-with-the-bitcoin-and-the-lightning-network/
