Gucci released three distinct virtual experiences on the three metaverse platforms.
Sabato De Sarno, Gucci’s newly appointed Creative Director, laid out the presentation.
The “Dream Big” section of Gucci, which is responsible for exploring Web3 and metaverse projects, developed a ground-breaking metaverse experience to accompany the fashion house’s first presentation with its new designer.
Sabato De Sarno, Gucci’s newly appointed Creative Director, laid out the presentation on Friday, September 22 during Milan Fashion Week. Gucci released three distinct virtual experiences on the three most popular metaverse platforms.
Gucci Encora
Despite the fact that the actual Fashion Week event had to be moved inside owing to weather issues, Gucci was able to realize its initial notion of an open-air celebration thanks to these digital forays.
“Gucci Ancora” means “encore” in Italian, and the original plan for the event was to hold it in the neighborhood of the prestigious Accade
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