Coinspeaker
Gucci Taps on Roblox, ZEPETO, and China’s QQ to Exhibit Fine Fashion to Global Audiences
Gucci, a fashion behemoth and subsidiary to Kering SA (Paris: KER), made a strategic digital move to widen its global reach through the fast-growing metaverse industry. Having held the Gucci Ancora Fashion show last Friday, the company now intends to display its products to more audiences through metaverses created by Roblox, ZEPETO, and China’s QQ. As a result, the fine fashion display by creative director Sabato De Sarno can now be accessed through the digital team.
Roblox metaverse has grown to a mature ecosystem that rewards content creators. Some of the notable users of Roblox metaverse include Nike, and now Gucci. ZEPETO ecosystem is the backing behind the ZTX web3 platform that recently sold out its NFTs dubbed the Genesis District Homes on OpenSea and taps on Ethereum’s L2 network, Arbitrum (ARB). Notably, the ZEPETO ecosystem consists of hundreds of thousands of lifetime
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