The marketing competition between spot Bitcoin ETF issuers has reached a new level with Grayscale pushing out its offering on several media platforms including television and posters.
Grayscale GBTC Ads Proliferates
Senior ETF analyst at Bloomberg Eric Balchunas acknowledged the marketing strategies that investment asset management firm Grayscale is adopting for its GBTC.
According to his recent post, he pointed out that Grayscale has encroached “30th St Station in Philly” with posters and several media platforms, all marketing its Bitcoin ETF. In Balchunas’ opinion, this makes it quite hard to escape noticing the spot Bitcoin ETFs jingle.
An X user reacted to Balchunas post, confirming that he had also seen several GBTC ads at the airport in Atlanta. This underscores the fact that Grayscale is trying to be on top of its spot Bitcoin ETF marketing game and the reason for this advertising upgrade is not far fetched.
Apart from the first trading day when Grayscale dominated the m
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