Data from Google Trends shows that retail investors’ interest in the cryptocurrency industry has been gradually declining in recent months.
The situation is quite similar when looking at particular assets, such as Bitcoin (BTC) and Ethereum (ETH).
Crypto Searches on Google Plummet
Google searches typically display the behavior of retail investors, who tend to follow the crowd and get involved in hot assets when their popularity and price are booming. The 2017 and 2021 bull runs are prime examples, as both periods saw a large influx of such investors.
The past several months, though, have been quite the opposite. Although BTC is up by over 50% since the start of the year, it’s more than 60% down from its Nov 2021 peak at $69,000. Somewhat expectedly, the overall interest in the asset and the entire industry has been diminishing.
This is evident by the declining Google searches for the words “crypto” and “cryptocurrency.” Both are nowhere near the 2021 highs. The queries for
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