Cookie3, an attribution and user analytics platform for Web3 marketers, has announced a partnership with the industry’s leading crypto PR distribution platform, Chainwire. The partnership will enable Cookie3 clients to access Chainwire’s best-in-class PR capabilities and Chainwire’s clients to receive better user and attribution analytics for their campaigns.
Cookie3 allows Web3 projects to track the user journey as it moves from off-chain to on-chain, and therefore, choose the campaigns that drive the best performance. What’s more, it makes it easy to set up a bespoke campaign in 60 seconds and use it to track key goals such as whitelist signup, NFT minting, or purchasing a particular token. As a result, projects can attribute user behaviors, achieve KPIs, and reward desired outcomes.
Because Cookie3 incorporates traditional Web2 interactions, it also supports actions such as page visits and social media shares. This allows projects to gain a holistic view of user activity and

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