French social media influencers, including those influencing the crypto industry, must obtain certifications in the Responsible Influence in Financial Advertising program before advertising a financial product, according to a Sept. 7 press statement.
The Responsible Influence Certificate in Finance was created by the Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) to test influencers on the new law regulating social media influencers.
The law, which took effect on June 1, mandates influencers to disclose sponsored content on their pages and prohibits them from promoting harmful or unsuitable products and services to their audience.
To get the certificate, the influencers must score at least 75% on 25 multiple-choice questions that test their understanding of the rules for financial products. The certificate is only valid for a year, and the influencers must take the test again to renew.
The course covers various topics, i
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