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France Launches Certificate Training Program for Finfluencers
Two regulators in France, The Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP), have jointly set up a training module for finfluencers.
Previously, the two bodies created the Responsible Influence Certificate in 2021. Since its launch, nearly 1,000 influencers have received the certificate after completing the general training course on best practices in influencer marketing. In addition to the general certificate, influencers must now take the new module.
The newly introduced module will focus on influencers involved in the financial sectors. It addresses such topics as investment products, trading and investment recommendations, crypto assets and digital asset service providers and crowdfunding, among others. Finfluencers in France must obtain at least 75% of 25 multiple-choice questions to receive the Responsible Influence Certificate in Financial
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