With just days left until the FIFA 2022 World Cup kicks-off in Qatar, the soccer association has been looking into new avenues to engage with fans—this time in a pivot to Web 3.0. As a result of these efforts, FIFA has announced a wave of Web 3.0 games intended to bring new forms of entertainment and engagement to fans.
The international soccer association unveiled the offerings through partnerships with Web 3.0 platforms including Upland, Matchday, Phygtl, and Altered State Machine.
The change in direction comes after the soccer federation ended its 30-year relationship with Electronic Arts (EA), the publisher behind the FIFA video game franchise. The news has taken the sports gaming community by surprise, as the FIFA games were some of the most coveted and played games in the world. While it is still being determined whether EA will continue to produce new iterations in the series, it is clear that the governing soccer body is committed to exploring a Web 3.0 transition.
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