Elon Musk X is looking to launch a TV app, a move that demonstrates its deeper foray into the video and entertainment space.
X TV Is Coming To Compete With YouTube
The launch of X TV will bring the social media platform in close competition with Alphabet Inc.’s YouTube. The exact date for the launch is yet to be communicated to members of the public. However, X assured its users that the launch will be “coming soon” to most smart TVs.
Once it is launched, users will have the capability to cast videos from their smartphones to larger TV screens through the app. This feature mirrors the recent initiatives introduced by tech giants Google and Amazon. In preparation for the new development, X has inked strategic partnerships with some high-profile firms including one with former CNN anchor Don Lemon.
The deal with Lemon fell through after he had an interview with Musk, the CEO of X. Additionally, the social media company is also looking at the possibility of incorporating advertiseme
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