When speculations about Elon Musk started spreading on the virtual stratosphere about buying Twitter, many thought – why not? The guy has the wherewithal to do whatever he wants, and that includes buying… whatever he wants.
After some legal wranglings (well, the Tesla CEO at one point decided he’d just turn his back and walk away from the buyout deal, but the top honchos at Twitter wouldn’t let that happen) and ramblings about what might happen to the social media giant once in the hands of the wealthiest person in the planet, $44 billion was released from the Musk coffers – including a piece of a kitchen sink – and Twitter went under his command.
And just like that. Well, things actually didn’t go according to plan at the outset. At least, compared to how the social media network lived its life pre-Musk, it would soon experience an identity crisis; management didn’t know which direction to take and what protocol to follow.
The next thing management saw: the masses gett
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