The Beautiful Game. Soccer, or football, as those living in the old world tend to call it. Its a sport that has many names, a sport that commands a support base of some 4 billion people.The power of football is undeniable. Its best players, the Ronaldos and the Messis, are some of the most recognizable people on the planet. Its biggest teams have millions of fans scattered across the world and broadcasters reach more than half of the people on the planet. The European football industry alone turned over 25 billion euros in revenue in 2020, according to Deloitte, an indicator of the value in the biggest theater for the sport.The popularity of football is due in large part to its simplicity as a game, and this has inevitably led to the biggest leagues and competitions attracting massive audiences and generating plenty of revenue for all involved. Whether its through team sponsorships or marketing on broadcasts and advertising
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