Not every crypto company can be like FTX, buying the naming rights to the arena of perennial playoff contender the Miami Heat and signing seven-time Super Bowl champion Tom Brady as a pitchman.
Sometimes, it makes more sense to sponsor a team that hasn’t made the playoffs since George W. Bush was president—if that team has the technological pedigree of the Sacramento Kings.
The Kings and crypto startup Ankr, which lacks the name recognition and cachet of FTX but sports millions in investments from Pantera Capital and trades on Coinbase, have announced a “multi-year partnership” to “produce educational content, host events and create innovative projects that showcase ways to support the growth of the blockchain industry.”
Kings President of Business Operations John Rinehart told Decrypt that the team plans to create an annual event for students, developers, and the Sacramento faithful at the Golden 1 Center to learn what’s new in blockchain tech. “Using the most technologically advanc
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