Capgemini: Nine out of Ten Consumers Interested in the Metaverse

Capgemini: Nine out of Ten Consumers Interested in the Metaverse

A report issued by Capgemini, a consulting firm, has found that most consumers are at least curious about the metaverse and what it might bring to their lives. The report, which also examined consumer and company expectations of immersive experiences, explains that many are already taking advantage of the metaverse concept.
Capgemini: Metaverse Seeing Interest From Consumers and Organizations
The Metaverse is becoming the focal point of studies that seek to identify the potential of possible investments in the field. Capgemini, a consulting firm, found that there is significant interest in the metaverse from both consumers and companies in its latest report issued on Dec. 8.
The report, titled “Total Immersion: How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations,” found that nine out of ten consumers have curiosity regarding the metaverse and what it might bring to their lives.
8,000 consumers and 1,000 organizations in 12 countries were surveyed

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