The current trademark and Brand Protection Market Faces Some Challenges Which Blockchain Technology is Willing To Solve.
Trademark and brand-protection strategies today include legal channels, such as intellectual property legislation and trademark registration, as a foundation for protection. Technology, proactive enforcement, and legal action are also part of the strategy.
Technological solutions like digital watermarking and blockchain can provide innovative methods of authentication and traceability. Brands could also monitor, investigate, and cooperate with law enforcement to detect and address infringement instances quickly. However, brand protection methods must constantly evolve and adapt because counterfeit operations are dynamic.
Blockchain Technology & Brand Protection
In the blockchain platform, the chain of information is created through each new block referring to the previous blocks, which are cryptographically interconnected. The information entered o
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