Founded back in 2011, Blockchain.com recently closed a Series D funding round in March at a valuation of $14 billion, making the crypto company both one of the longest-operating exchanges as well as one of the highest valued in the industry.
After spending effectively “zero” on marketing for over a decade, Blockchain.com recently announced a sponsorship deal with the Dallas Cowboys, becoming the first crypto company to ink a deal with an NFL team approved by the league.
In this episode of The Scoop, Peter Smith, CEO of Blockchain.com, discusses his company’s upcoming strategy, including IPO rumors and the rationale behind their Cowboys partnership.
As he explains during the interview, Smith wants “to work with the biggest and the best,” making the Cowboys the ideal choice for Blockchain.com’s first sports partnership:
“When you really study these marketing deals, you’re basically looking for who has the biggest fan base, the demographics of the fan base, and then th
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