SAN FRANCISCO–(BUSINESS WIRE)–Bitwise Asset Management, the largest crypto index fund manager in America, today announced the launch of its “Bitwise Is Interesting” advertising campaign. The campaign will seek to broaden awareness of Bitwise as a specialist and leader in the crypto asset class as global interest in this segment of the financial market surges.
Beginning on December 18, the expansive ad campaign will be featured across TV, social, and digital channels, with rotation across the nation’s largest business news networks, including CNBC, Bloomberg, and Fox Business Network. The campaign’s media planning and buying was done in partnership with Ptarmigan Media, a financial services media agency.
“Over the past six years, it’s been our privilege to help investors access and navigate the opportunities in the crypto space,” said Hunter Horsley, Bitwise’s CEO. “As we look towards an exciting 2024, we want to highlight Bitwise’s position as a premier speci
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