A decade ago, people were certain that crypto would be the currency of choice in the US and across the globe by the 2020s. That hasn’t happened. Americans are as fond of their dollars as ever. However, there are some areas in which Bitcoin has gained a strong foothold and is at least approaching the mainstream. Now, some 14 years after the first Bitcoin was mined, crypto payment gateways are becoming commonplace. They are making transactions easier for both buyers and sellers.
It is not enough to come up with some great innovations and expect the world to embrace them with open arms. In fact, it is practically Business Innovation 101: Do not create a solution to a problem that does not exist. There are dozens of examples out there – anyone for a can of New Coke? – and some argue that Satoshi Nakamoto made exactly that mistake. Crypto is clever and brings all sorts of benefits. However, nobody asked for it and it has not been pitched as something that will solve a problem or ease
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