Binance co-founder Yi He held at least a 10% share in Binance’s Cayman Islands holding company, according to a new report by WSJ.
A former talk-show host, Yi He, reportedly holds significant influence over the marketing and investment sectors of the company. She also assumes the role of the largest shareholder within the firm in the absence of CEO Changpeng “CZ” Zhao.
Yi He’s Influence on Binance
The WSJ report made several interesting claims, including Yi He proposing a project to establish a movie studio akin to Netflix and envisioning a Marvel Cinematic Universe-style series featuring early Binance employees as heroes. However, this idea was ultimately abandoned.
Under her leadership, Binance instead launched “Build the Block,” a series resembling “Shark Tank,” where crypto entrepreneurs pitched for Binance investment. The show featured computerized avatars for contestants and judges, marking it as the first metaverse-based reality show. Despite Yi He’s involvement
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