BlockFi announced this week that it scored a prominent new partner in NBA player Cade Cunningham, recently picked first overall in the 2021 NBA Draft by the Detroit Pistons. It’s a familiar story to crypto industry watchers, as another firm inked a similar deal with the top NFL pick back in April.
Back then, Trevor Lawrence—picked first overall by the Jacksonville Jaguars—signed a similar endorsement deal with Blockfolio, which has since been renamed to match the brand of its owner, rising exchange FTX. The multi-year, multi-million-dollar deal included a “significant signing bonus” for Lawrence paid out in Bitcoin, Ethereum, and Solana into his account.
Cunningham will feature in content for BlockFi over the course of the multi-year arrangement, covering topics such as financial literacy and crypto education. Terms of the deal were not disclosed, however Cunningham will receive a “signing bonus” in the form of Bitcoin paid into his BlockFi account.
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