HSBC is the latest corporate giant to enter the metaverse through a partnership with The Sandbox.
According to a blog post published by The Sandbox on Wednesday, the British bank has acquired a plot of land in the metaverse startup’s virtual world — space that will be developed to entertain sports, e-sports, gaming and finance professionals.
Details about the exact nature of the initiative were scant, but HSBC’s Suresh Balaji, chief marketing officer for the Asia-Pacific region, said in the statement that the metaverse “is how people will experience web3, the next generation of the internet.”
“At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve,” he continued.
An image attached to the blog post depicts a pixelated plot of land, complete with an HSBC-branded rugby stadium.
The Sandbox is a subsidiary of Animoca Brands, the Hong Ko
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